Using Zero Distance and Product Tools to Innovate in Healthcare – A Case Study
Presented by: Creg Schumann, Nathan Koering, & Jim Christy – Turnberry Solutions & Optum Behavioral Health
This panel presentation will describe how a group was put together to explore in “dark space” to find solutions
where none previously existed for a specific customer segment. We will talk about the facilitation methods, the
tools, and the ideas that were generated. This discussion will be further augmented by talking about and showing
what came to life from those innovation ideas and is now serving a large population of people in the low acuity
behavior health space today. We will talk about the advantages of this approach and how the launch of services and
digital tools can hit the mark faster by including the voice of these customers (Zero Distance) and by modeling what
could be using some known product tools.
https://mntech.org/wp-content/uploads/2023/04/2023-TC-Agenda_v16.pdf